Short videos help rural aesthetic education break through information barriers

According to data released by the Ministry of Education in December 2020, during the "13th Five-Year Plan" period, physical education teachers in our country's compulsory education stage increased from 502,000 to 595,000, and aesthetic education teachers increased from 599,000 to 748,000. The proportion of aesthetic education teachers in the total number of full-time teachers increased from 6.5% in 2015 to 7.5% in 2019.

According to the "Compulsory Education Art Curriculum Standards" (2011 edition), art courses are one of the compulsory courses in primary school, and art courses in primary schools are two hours a week. However, although the number of physical and aesthetic education teachers is increasing, due to the lack of educational resources in some remote rural areas, primary schools in some areas have never taken art classes, and the existing teacher resources are not enough to meet the actual education and teaching needs.

The lack of rural art education resources is the basic status quo, but this does not mean that aesthetic education is not important. With the continuous reform of the high school entrance examination and college entrance examination mechanism, the development of the times has put forward higher requirements for children's education and growth. For rural children, this should not be a "stumbling block" on their growth path.

With the development of the mobile Internet today, how can we combine technology and public welfare to make up for the shortcomings of rural aesthetic education? In recent years, some charitable organizations have continued to explore this aspect, designed and developed different charitable projects, and achieved remarkable social effects.

For example, Liang Weikang, the project leader of Qingxie Yuanshan's "Assisting Rural Aesthetic Education Classroom", told the "Public Welfare Times" reporter that they are using the Internet to provide high-quality courses for rural teachers online. "The course is jointly set up by three parties, including young volunteers from enterprises, university teachers who can provide professional guidance, and rural teachers from the front line. The three parties jointly research and design, and strive to present a colorful online education course for children as much as possible. ."

The audience for offline exhibitions is limited, how can we make public welfare reach more audiences? In this process, the role of short videos in public welfare communication has emerged. ByteDance Public Welfare co-sponsored with Beijing Ullens Art Foundation and Beijing Qingxi Yuanshan Public Welfare Foundation (hereinafter referred to as "Qingxi Yuanshan"), and all the paintings on display are from Qingxi Yuanshan's "Helping Rural Aesthetic Education Classroom" project Serving Rural Schools. In addition to offline exhibitions, the public can also search for "One-stroke Paintings to Start School" on Douyin to view the exhibitions online. At the same time, they can also participate in the "One-stroke Paintings to Open School" challenge and donate to the project of "Help Rural Aesthetic Education Classrooms" by Qingxie Yuanshan. More rural teenagers realize their artistic dreams.

Searching for the topic "One-stroke Painting Starts School" on Douyin, you can not only watch the exhibition online, but also participate in the "One-stroke Painting" challenge solitaire - adding a stroke to the paintings of rural children to make the paintings more beautiful. The participation of famous people, Douyin creators and ordinary users has brought unprecedented attention to rural aesthetic education. More importantly, short videos allow everyone to have a more intuitive understanding of public welfare projects, and also improve the conversion rate of users from attention to donation.